India Turns Pink Foundation - Breast Cancer Awareness Movement

About India Turns Pink

INDIA TURNS PINK WORKING ACROSS INDIA FOR A BREAST CANCER FREE NATION           India Turns Pink is a social welfare organization initiated in 11th August 2003 in the name of World Wide Educational and Social Welfare Trust (WEST),  It primarily aims to:

 Establish cancer prevention programs across  India .

India Turns Pink aims to be a catalyst to change the society’s view on breast cancer, to create public awareness about breast cancer, advocate early cancer detection, and inspire corporations, institutions, individuals, organizations and the community at large to extend their support for this noble cause, by giving their time, effort, and resources. India Turns Pink is proactively involved in providing emotional, physical and financial support for the breast cancer patients especially the poor, about 35 breast cancer patients per year are benefited by ITP, which helps by assisting their medical expenses and services rendered. Disseminating the good news that breast cancer is a curable disease and doing the best to erase the fear of breast cancer among women by promoting it as a treatable disease and by providing an opportunity for early cancer detection through collaboration with specialized medical institutions all over India.

ITP focuses to organize national and international conferences advocating breast cancer awareness, and to establish information and research center in the districts of Tamil Nadu having pamphlets, books, documentary films on the topics related to breast cancer to be a source of information to the public.India Turns Pink has focused to increase breast cancer awareness among the younger generation women particularly the urban women as a recent survey have pointed to a steep rise in the breast cancer cases in urban and metropolitan cities.
ITP foundation has been creating PINK DISTRICTS providing screening facilities for early detection and prevention of breast cancer, furthermore ITP creates PINK WARRIOR CLUBS in colleges all over Tamil Nadu and imparts education and training to students on breast self-examination (BSE) in turn these students train others in the college and  in their neighborhood, the trainers are also provided with BSE card to identify themselves as professional and scientific trainers, aiding in educating the rural community about the issue. ITP will establish stimulation laboratories with the state-of-the-art technology and other training tools and aides aimed at imparting practical knowledge and training on breast cancer symptoms and early detection methods. The organization has conducted a number of events bringing forth the awareness on breast cancer in states across India, it also recognizes every year 108 eminent successful women of diversified fields as PINK AMBASSADORS by honoring them. And brand ambassadors each per year are selected in order to promote the cause of the organization, the well-known actress Ms.Hansika Mothwani was the brand ambassador in the year 2014 followed by Ms.Tappsse Pannu for the year 2015 was made the brand ambassador of India Turns Pink.Our goal is to establish 683 Pink Districts to prevent Breast Cancer in Tamil Nadu and 29 states in the country promoting Breast Cancer Free India. Which will also reach the poor and needy all Caste, Creed and Religion without discrimination. With the vision to be a pioneering charity organization ITP creates public awareness on breast cancer, and to advocate early detection to save lives of women especially in India. Having its goal to start a cancer specialty hospital focusing to cater the needs of the poor suffering from cancer.

“LET’S PREVENT BREAST CANCER” 

“BREAST CANCER FREE INDIA2030”

 Breast Cancer Patient Aid (BCPA), India Turns Pink foundation has taken initiative to provide financial support to help the families with breast cancer victims to meet basic needs decrease stress levels and allow them to focus on healing while improvising outcomes. ITP is to establish a “medicine bank” exclusively to meet the medical needs of patients, thus bridging the poor and the cost of medical expenses.India Turns Pink organization also aims to encourage corporations, institutions, individuals, organization and the community to extend their support for this noble cause by giving their valuable time, effort, resource & money.In recent years India Turns Pink foundation, branched out in many cities and states  of India like Chennai Turns Pink, Delhi Turns Pink, Mumbai Turns Pink, Lucknow Turns Pink etc.., in 2010 creating Breast Cancer awareness, programs in women colleges were done in the form of various events like rallies, Pink ribbon walks, signature campaigns, breast cancer screening programs, counselling sessions etc., were conducted in colleges and schools like St.Antony Higher Secondary School, Dharmamurthi Rao Bhahadur Calavala Cunnan Chetty's Hindu College,Mar Gregorios Arts & Science college, Women’s Christian college, Ethiraj college for women, Queen maries college, Stella maris college, and other leading colleges in Chennai. ITP over the years started Pink warrior clubs, gathering women supporting the cause and to help the breast cancer victims were also part of the services done by the organization.

therefore feel honored to proclaim "We Support India Turns Pink"!

#proudITPien #Standupforacause #letspreventbreastcancer www.indiaturnspink.org